Building a Website for Your Small Business
Picture your small business website as a first impression for prospective clients. Does it effectively convey your products and services, and is it easy to use? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.
Be Clear about Your Business and Why It’s There
With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Create a User-friendly Website
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both information architects and technical developers at the core of the creative development process. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.
Never Underestimate the Power of SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Make Your Brand Live
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All these constitute low-grade user experience. And that will be a serious problem, knowing your site plays a central role in your branding. To create an unforgettable branding experience, be yourself and shine. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. That means your website should be built not only for PCs, but also for smart phones and basic phones.
Use Analytics to Keep Track of Your Progress
It’s important to track your online progress because you have to keep it in step with your company’s goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.