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What is the Google Penguin Update?

Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. The Google Penguin Algorithm is a modified and improved version of the well-known Web spam update. The modified algorithm was released on April 24, 2012 and it aims to boost more efforts of the Panda update especially in differentiating bad SEO practices from white hat SEO practices. Webmasters and online users who have adhered to ethical Search Engine Optimization practices welcomed this tweak and now have a higher rankings for their web pages.

When the Google Penguin 4 update had made its breakthrough, many webmasters who have practiced bad SEO practices still made manipulative search results but end up receiving warning messages and now have suffered a great down grade with their web page rankings. The question that is still in the minds of SEO webmasters and consultants is how the Google Penguin 4 Update will affect SEO results. However, web experts and masters must now be cautious in their page optimization services because if they try to manipulate and deviate with white hat SEO practices then they might get detected and receive heavy penalties.

All website owners would have to compete just to have a higher ranking results than others. That is why some web masters have considered adopting bad and manipulative SEO practices for their websites because they can be ahead with their rivals and competitors. But with the new Penguin algorithm, this can minimize the manipulative issues and spam problems. The top roles of the new Penguin algorithm is to prevent or stop bad SEO practices that can cause spamming issues that can manipulate page rankings on the engine results pages, to promote or reward webmasters that have relevant information or to scrutinize their content originality, to boost the page rankings with great user experience, to know or decide if the web pages are currently incorporating excessive industry jargon and to simple increase the web rankings of sites that have adopted crawl ability.

If you have the Google Penguin 4 update, the back linking tactics and bad SEO practices that have no relevant content can no longer influence or affect search engine results. Google is currently frustrating the web rankings of those who practice bad SEO tactics and have only provided high quality and relevant content to those who have not. Most SEO consultants and experts must make it clear that their picture and text contents contain relevant and useful information and details to users as opposed to accepting measures to appease the search engine spiders. The is because the web page contents that are helpful and useful to online users are now rewarded by the new Penguin update.

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