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A photographer is said to conduct stock photography by taking pictures of events, people, and objects and then sell these pictures. These photographers are not assigned specifically to take photos but the photographers are taking pictures at their own leisure and pace.
Stock photography is mainly used in printed advertisements, magazines, brochures and websites, and others.
Rights managed and royalty free stock are the two more famous manners to license your stock photos among the other ways.
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Thereis limited time and purpose when you use stock photos under rights managed photography license. For example, if an advertiser would need a stock photo for a specific ad campaign, then they use that licensed photo only. There is a limit to the use of the stock photo in the particular ad campaign, and the cost of the photo is based on the size being used in the campaign.
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There is another payment to be charged if the advertiser would like to use the same picture again. The cost could be different depending on the sizes and use that the same stock photo will be used again. Stock photography with recurring fees called royalties, could cost high especially with the license under rights managed stock photography. It could cost the limited use of one picture of fees ranging from hundreds to thousands of dollars.
On the other hand, license under royalty free stock would allow an advertiser to pay a license fee once and use the photo for several times. Although there are limitations in royalty free stock, these are not as limited as in rights managed photography. An advertiser can use a photo for many times in different ad campaigns, without additional fees and no royalty fees, when a photo is under royalty free stock photography.
For as little as $50 to a few hundred dollars, a royalty free stock photography has a small licensing fee depending on the source and rights provided.
The most popular forms of stock photography for small and web based businesses is called royalty free micro stock photography. This is a popular type of stock photography among website owners because it costs little to get a top quality photos to be used in their websites. Web friendly small sizes can be licensed for as little as $1, while the larger print of quality photo sizes can be licensed from $3 to $5 per photo size. These stock photos are royalty free and so the designers can use these photos several times at this small amount.
There are some criteria when negotiating under rights managed photography licenses, and these are the length of time used, how the photos will be used, the image size and the quality, and how exclusive is the use.